Founder-Built · Concept to Launch
The Creative
Hotline
Brand, Website, AI Characters & Workshop System · 2026
The Creative Hotline is a brand I built from zero — concept, website, copywriting, AI-generated cast of characters, and a custom AI-assisted design-thinking workshop, all designed and built end to end. It's the clearest proof of how I work across mixed media: branding, strategy, web design, AI-assisted tooling, and character development, all in one system. The same creative brains behind Amex, Ulta, Samsung, the Grammys, the WNBA, Adorama, and JD Sports — in a format a founder can actually afford.
My co-founder and I are two multi-hyphenate creative directors who’ve sat in every seat at the table — in-house, agency, talent, entrepreneur. The Creative Hotline exists because the industry is changing and senior creative direction through an agency feels outdated and out of reach for the people who needed it most: founders, creators and small teams without the budget or time for a full agency retainer. So we built a hotline instead — a 45-minute, AI-assisted session with two senior CDs (30+ combined years), from $499, that ends with a custom action plan delivered to your inbox in less than 24 hours.
I built an AI world, and every character who comes out of it belongs to The Creative Hotline. Frankie came first — the operator who answers the line, designed as a New York City switchboard operator: a cool agent who’s in the know, with the accent to match. I generated and art-directed her myself using AI image tools, then held the whole cast to one look. The red rotary phone became the brand’s icon — the first film opens on it, on fire. It’s a direct showcase of how I direct AI as a creative tool, not a shortcut.
I engineered the system the workshop runs on. A founder’s onboarding goes to an AI that analyzes it and returns a report; that report pre-fills a segmented session — structured like a design-thinking workshop so it stays on time — which we amend before we run it. The session and our internal debrief are both recorded, and everything from onboarding through debrief feeds a custom action plan delivered in 24 hours, approved through a dashboard I built. A repeatable framework I engineered from scratch, not a slide deck.
