I don't just build brands — I build worlds around them. Every project runs through the same vision, start to finish: concept, production, product, AI, post — which means you get one point of view, not five departments handing off a game of telephone.
Tell me what you're building and I'll tell you honestly which of these you actually need — or whether you need me at all.
Not a brand — the world around it. How it looks, moves, and how people live inside it.
The deck that sells the idea and gets it greenlit.
Sourcing and directing 5–50+ creatives at once, so the vision stays singular at scale.
Casting, locations, scheduling, budgets — then producing it on the ground.
Photo and video, often the same set, the same day — plus the styling and set decisions that make it intentional.
Color, edit, retouch and layout — across digital, social, print, retail and OOH.
Building with AI in real time. Live-coded tools and interfaces, not just prompting.
Consistent, art-directed characters and photographic worlds built entirely in AI — see Frankie.
Briefing, research and ad creation compressed into one fast pipeline.
Built my own, co-built with other artists, and directed pop-up, retail and workshop activations.
End to end — including a wedding — with the same rigor as a brand campaign.
200+ products manufactured across North America and Asia. I’ve run the factories, not just the mood boards.
The physical things that live inside a brand’s world — something people can actually hold.
Sustainability-led, from concept through production-ready artwork.
Centering human perspectives — including ones outside my own.
Fifteen years on three continents. I don’t assume my perspective is the interesting one — I go find whose is.
Have a project in mind, or need a senior creative director in your corner? Reach out — I'd love to hear what you're building.