Selected Work

Megha
Kraft

Fifteen years building brands, directing campaigns, and shaping culture across sport, fashion, wellness and lifestyle — from Nike global launches to the brands I've built myself from zero. I lead creative from concept through execution, across mixed media and global teams, always rooted in human connection, cultural intelligence, and creative vision with impact.

Founder + Creative Director

The Creative Hotline

Personal Venture  ·  2026
Founder + Creative Director

Tropical Trash

Personal Venture  ·  2025 →
Creative Director + Product Design

Global Air Collective

Nike × JD Sports  ·  2024
Concept, Creative + Art Direction

Auras · Made for Me

Nike × JD Sports  ·  2024
Creative Director + Art Director

Bloom

Nike Running  ·  2024
Creative Director + Art Director

Progression

Nike Running  ·  2024
Creative Director + Art Director

Blue Ribbon Sports

Nike Running  ·  2024
Creative Director + Award-Winning Campaign

Team USA

U.S. Soccer  ·  2023
Creative Director + Concept

Enter Your Element

Nike Air Max × JD Sports  ·  2023
Creative Director + Concept

Preservation of Sport

Nike Basketball  ·  2023
Creative Director + Producer

Air Max Pulse

Nike Sportswear  ·  2023
Creative Director + Influencer Strategy

Sweat Smarter

OMORPHO  ·  2023
Creative Director

One of the Girls

Nike Kids  ·  2023
Creative Director + Producer

AF1 · Join Forces

Nike  ·  2022
Brand Identity + Workshop

Healthful

FGC Health  ·  2021
Creative Director · Web Build

Amaran

Aputure  ·  Ona Creative  ·  2024
Co-Founder + Brand Director

Illbury + Goose

Personal Venture  ·  2012–2017
Creative Director + Producer

Wine Vikings

Anecdote  ·  2020
Creative Director + Designer

Chai Atelier

Personal Venture  ·  2017
Coming Soon
Brand Identity + Creative + Web

House of Faun

Home Rental Brand  ·  2021–2022
Coming Soon
Creative Director + Producer

Halvana

Anecdote  ·  2020–2021
Coming Soon
Event Curation + Experiential Design

Designed By Toronto

IQOS  ·  2019
Coming Soon
Director + Producer + On-Screen Talent

The Mix

Toronto Media Platform  ·  2018
Coming Soon
Coming Soon

No Sacrifice Summer

A Sculpt Body  ·  2022
Coming Soon
Photography + Web + Packaging

South Central Wine

Wine Brand  ·  2026
Coming Soon
Social + Live Art Installation + Art Direction

Deighton Cup + Greenwood Stakes

Personal Venture  ·  2018, 2019, 2023
← All Work
Megha Kraft · Creative Director
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