Global Air COllective
Creative Director, Ona Creative, 2023-2024
The Global Air Collective is a elite group of musical artists hand picked by Nike x JD Sports to personify the ‘Maxxed Out’ mindset of Air Max. I led the Ona team through concept, design and manufacturing to create one of a kind seeding kits for the official launch campaign.
This is an ongoing project with various social components rolling out through 2024.
THE ‘ARTIST RIDER’
Playing on all things music, we designed seeding kits based on a musicians tour rider. The kit, which was contained in a roadie case, contained custom Global Air Collective products such as a gold all access pass which provides in store shopping credit, a custom members jacket, a framed GAC manifesto, shoe tags and more. Each artist also received hand selected Air Max product to fit their unique style.
Key Roles + Repsonsibilities