Need it now

Creative Director, Ona Creative, 2024

Client: Nike, JD Sports

To keep Nike’s 365 women’s collection fresh, I developed the concept ‘Made for Me’, a dynamic campaign for the ‘24-’25 Need it Now collection. This initiative highlights the unique personalities of women in sports, fashion, music, and entertainment. Each season, we spotlight one woman from each category, showcasing how they style the Nike x JD Sports collection.

The concept emphasizes individuality, showing how the Need it Now collection is tailored just for them. Each season brings a new artistic direction—Season One embraced ‘Aura Photography,’ using color, hair, and makeup to vividly reflect each woman’s personality.

WIP

WIP

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need it now

‘Need it Now’ is 365 Nike Women’s product line showcased across JD Sports’ digital, social, and retail channels. Our season 1‘Aura’ hero video lit up screens throughout North America, complemented by large-scale print ads and eye-catching window displays in stores including Time Square, NY, and State St., Chicago.

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BTS VIDEOS

I developed a strategic set of creative assets for each catalyst to live on both JD Sports and their individual channels. Alongside our HERO video and retail deliverables, we develop four unique content types each season for every girl:

  1. Personality Focused (On Set)

  2. Behind the Scenes (BTS)

  3. Made for Me (On Location)

  4. Round Table (Discussion)

This approach ensured a diverse and engaging presence across platforms, and keeps content fresh throughout an entire season.

WATCH
100K IG Views

WATCH
115K IG Views

WATCH
21K IG Views

WATCH
198K IG Views

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round table

I collaborated with the team to create a seasonal round table series that fosters genuine connections. Using a custom card game, we encouraged the four women to delve into each other’s journeys, discussing fashion, culture, and personal experiences.

By coc-creating with each catalyst, we uncovered their unique tastes and success stories, ensuring we produced high-value content that resonated with viewers—without centering the conversation solely on products.

WATCH
100K IG Views

WATCH
115K IG Views

WATCH
21K IG Views

WATCH
198K IG Views

Key Roles + Repsonsibilities

Creative director

CONCEPT DEVELOPMENT + PITCH

PHoto + Motion director

Art Direction

Set Design + style direction

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