some wine is more badass than others…
wine vikings
Creative Director, Anecdote, 2020
In the midst of the pandemic, Wine Vikings faced a unique challenge: standing out in a sea of competition as delivery services surged worldwide.
Our response was straightforward yet impactful…
create a collection of badass visuals people couldn’t ignore.
To do just that I made the unexpected decision to hire beauty and fashion photographer Brogan McNab to capture imagery, bringing a rather stuffy and conservative industry into a relevant and aspirational space.
Collaborating with the millennial focused Vancouver wine subscription, we built their 2020 launch campaign. Utilizing photography, video, and cheeky copy, we boldly intertwined powerful women and wine in a edgy manner that set them apart.
we have a wine for that…
This carefree, no-BS approach cut through the noise. We discussed current events candidly while celebrating free time, fostering an at-home connection that went beyond the bottle.
Key Roles + Repsonsibilities