Enter your element
Creative Director, Ona Creative, 2023
In preparation for the holiday season we worked with the JD Sports and Nike teams to concept and create a national retail first campaign for Air Max ft. their newest face – Metro Boomin’
CONCEPT
To bring Nike’s Air Max ‘Maxxed Out’ reality to life in JD Sports we brought used the 5 elements to create a warped reality, blurring the lines between natural and surreal.
Playing with the human sub-conscious’ perception and association of light, color, texture, and nature we brought the elements to life in a way only Metro could.
‘Enter Your Element’ Hero Motion
‘Elemental’ Product VFX
Retail Execution
I led the charge on the creation of over 100+ unique assets for distribution across 136 JD Sports Retail stores across North America.
Inclusive of print, digital, and motion this campaign came to life as an immersive experience with many unique fixtures such as digital podiums, portals and ticker tapes, halos, wall wraps and and store window displays.
Both Time Square, NY and Chicago’s State St. Flagship locations feature custom exterior executions
Key Roles + Repsonsibilities