Nike track & field
Creative Director, Ona Creative, spring ‘24
Client: Nike Running, CRM
At the end of 2023 I led the Ona Creative team as we worked with Nike Running to simultaneously pitch and build creative storytelling campaigns for three new spring running collections. Each collection had a unique story and target customer, creating the opportunity for three very distinct campaigns. Through functional story telling and social first capture styles, our creative goal was to connect deeply with each customer’s need. We shot all three of the campaigns in 1.5 days, taking us from Leimert Park, to Malibu and all the way to Riverside, CA.
WIP
WIP
progression pack
For the Track & Field ‘Progression Pack,’ I worked with both the Nike Running and Ona teams to craft a storyline highlighting the camaraderie of a high school boys track team and all of the struggle, passion and perserverance it takes to win, both as an individual and as part of a team. Partnering with local athletes, we showcased how Nike is there to cheer you on from your very first step on the track.
Key Roles + Repsonsibilities