Nike Kids Sports Bras

Creative Director, Ona Creative, 2023

To help make sport bras and the conversations that come along with them less uncomfortable, we worked with Nike to create a campaign that empowered young girls to play sports and be unforgivingly themselves.

We paired each young athlete with an older female role model in their sport to break down some of the barriers and awkward conversations girls face in sport as they reach puberty… because there is no one better to get this kind of advice from than your big sis.

While I work on getting a case study together check out the work live on NIKE.COM