MAXXED OUT

Air Max Pulse

Creative Director, Ona Creative, 2023

To kick off the North America celebration for Nik’s new Air Max Pulse, we touched down in 6 iconic cities to capture rising local talent, get the latest scoop on local style, and capture some iconic IYKYK locations.

CASE STUDY COMING SOON

CASE STUDY COMING SOON

Toronto

@NIKESPORTSWEAR

Los Angeles

@NIKESPORTWEAR

PRINT OOH

From wild posters plastered across all 6 cities to custom digital billboards in LA and NYC, we took Pulse across the country with this standout campaign, highlighting the unique style each city brings, and offering an opportunity for exposure to talent in lesser celebrated cities.

digital OOH

DTLA, CIRCA 3 Piece Billboard Design for Staple Center

KEY ROLES + RESPONSIBILITIES

CONCEPT + Creative direction


ART DIRECTION + content creation

PRODUCTION + POST PRODUCTION



STYLING + TALENT + LOCATIONS


digital, print, OOH assets


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