blue ribbon sports

Creative Director, Ona Creative, Spring ‘24

Client: Nike Running, CRM

At the end of 2023 I led the Ona Creative team as we worked with Nike Running to simultaneously pitch and build creative storytelling campaigns for three new spring running collections. Each collection had a unique story and target customer, creating the opportunity for three very distinct campaigns. Through functional story telling and social first capture styles, our creative goal was to connect deeply with each customer’s need. We shot all three of the campaigns in 1.5 days, taking us from Leimert Park, to Malibu and all the way to Riverside, CA.